18 AI Marketing Tools You Will Need in 2024 to Grow Your Business

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With AI quickly integrating into all facets of marketing – including sales, customer nurture, video editing, social media, and more – companies and firms are investing heavily into research, development, and training. Because of this, there’s more AI marketing software than ever before, giving companies an incredible array of strategies and solutions to level up their marketing.

Quick summary

  1. For editing videos with AI features: Movavi Video Editor

    Movavi Video Editor allows you to create media content with the help of AI tools regardless of your experience.

  2. For using professional-grade templates and overlays: Synthesia

    This software has a great variety of AI options, templates, and avatars, making content creations easier than ever.

  3. For producing digital content and campaigns: Descript

    Descript lets you overdub audio, enhance the sound, and remove filler words to create the clearest recordings.

So, if you’re a marketing firm, startup, or entrepreneur who’s looking to level up your marketing with artificial intelligence, we compiled a list of our favorite AI marketing tools, separated into different sections like copywriting, content marketing, and more to get you closer to doing business better than ever.

Here’s what Movavi’s team does to provide you with verified information:

  • When selecting products to include in our reviews, we research both demand and popularity.

  • All products mentioned in this article have been tested by Movavi Content Team.

  • When testing, we aim to highlight the best features of a product and what it’s best suited for.

  • We study user reviews from popular review platforms and make use of this information when writing our product reviews.

  • We collect feedback from our users and analyze their opinions of Movavi software as well as products from other companies.

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Best AI marketing software for creating media content

Price: free trial, HK$339/year

Movavi Video Editor is more than your standard video editor. Equipped with powerful artificial intelligence tools, Movavi Video Editor combines a non-linear video-editing with AI tools to create professional media content, no matter your skill level or experience. To sum up, it makes creating content easier, faster, and better looking than ever.

Here are three reasons why. First, Movavi Video Editor boasts AI noise removal. Thanks to this feature, you’ll get clear sound without unwanted noises like wind, breathing, or people talking in the background. Second, the artificial intelligence will remove any unwanted elements from the background, making your content more focused. Finally, Movavi Video Editor lets your viewers focus on what they should, using AI motion tracking to keep the subject in frame and in focus.

Key features:

  • AI background removal

  • AI motion tracking

  • AI noise removal

Pros:

  • Handy AI features to enhance your videos

  • Intuitive and easy to learn

  • In-depth training and education

Cons:

  • Limited control over certain AI features

  • Price

    $30 per month (personal); contact them for larger scale (price based on number of seats)

Synthesia is the go-to solution for creating professional-grade media content without hiring talent or booking a set. It combines robust artificial intelligence tools with dozens of avatars, templates, and over 120 languages, making Synthesia a powerful AI marketing tool for today’s trends.

Here’s why: first off, Synthesia is known for their AI voice-over and avatar tools, which makes content creation easier than ever. Second, Synthesia is loaded with customizable templates that give your content a pro look. Lastly, you can easily record your screen to add to how-tos, products demos, and more.

Key features:

  • Versatile AI voice-over and avatars

  • Professional and customizable templates

  • Seamless screen recording

Pros:

  • High variety of avatars, tones, and languages to choose from

  • Professional-grade templates and overlays

  • Free educational resources

Cons:

  • Limited AI voice-over and audio-syncing capabilities

  • Lacking API access

  • Limited compared to professional videos

  • Price

    Free version, Creator plan for $12/month, Pro plan for $24/month, Enterprise plan with a custom pricing

Descript dominated with auto-transcription, but now there’s more. With powerful AI marketing tools and an easy-to-use interface, Descript is one of the best platforms out there for producing digital content and campaigns.

Here’s why: for one, Descript can easily overdub your original audio, making audio correction faster and cheaper than ever. Second, Descript can enhance your audio to sound like it came from a studio, even if it came from your phone. Finally, Descript’s signature feature is filler word removal, which eliminates all the “uhs,” “uhms,” and “you knows” so cleanly… it’s like they never existed.

Key features:

  • Overdub

  • Studio sound

  • Filler word removal

Pros:

  • User-friendly interface

  • Seamless auto-transcription

  • Powerful AI editing tools

Cons:

  • Transcription errors

  • Limited features in the free version

  • Some AI audio trimming requires human editing

Best copywriting AI tools

  • Price

    Free version, Pro plan for $36 per month, Enterprise plan with a custom pricing

Whether you need SEO-optimized blog posts or captivating sales copy, Copy.AI is one of the best solutions for creating quality content fast. If you’re ready to level up your marketing, Copy.AI should be part of your strategy.

Here’s why you should include Copy.AI. First of all, Copy.AI’s prompt is ridiculously easy to use – just plug in what you’re trying to create, the main points, and the tone. That’s it! Second, Copy.AI includes 90+ tools and templates to choose from, giving you endless possibilities. Thirdly, Copy.AI produces multiple results from your prompt, so you’ll never be stuck with just one draft to pick from.

Key features:

  • Easy-to-use prompt

  • 90+ tools and templates

  • Multiple results to choose from

Pros:

  • User-friendly interface

  • Simple pricing structure

  • Support for 29+ languages

Cons:

  • Occasional incorrect data

  • Limited features in the free version

  • Occasional bugs

  • Price

    Free version, Long form for $19 per month (or $12.67 when paid yearly)

Whether you need a blog post, sales copy, Facebook ads, email sequence, landing page, and more, Writesonic is the solution to writer’s block. If there’s any AI marketing tool a writer, entrepreneur, or marketing team needs in 2024, it’s Writesonic.

Here’s exactly why: for one, not only can Writesonic create text from yours but it can also transform your audio recordings into all sorts of content in a snap. Second, if you can’t think of what else to write, or you’ve written too much and need a summary, Writesonic’s AI software can seamlessly expand upon or summarize your content. Lastly, Writesonic can produce over 100 kinds of content for your brand, so the possibilities are endless.

Key features:

  • Voice-to-text and art generator

  • Text expander and article summarizer

  • Over 100 types of content supported

Pros:

  • 100s of content types supported

  • Affordable options

  • Educational resources and training academy

Cons:

  • Occasional incorrect data

  • Limited features in the free version

  • Occasional bugs

Best AI video generators

Price

  • Canva Pro

    $44.60/ year for one person

  • Canva for Teams

    $107/ year for the first 5 people

Canva’s AI Video Generator is a powerful tool that makes it easy for users to create eye-catching videos quickly and easily. With just a few clicks, you can create professional-quality videos that are perfect for social media, marketing campaigns, or any other purpose.

One of the standout features of the AI Video Generator is its ease of use. Even if you have no experience with video editing, you can use this tool to create impressive videos in just a few minutes. The tool is intuitive and user-friendly, allowing you to select from a range of customizable templates and add your text, images, and music to create a video that perfectly fits your needs.

Key features:

  • Transform ideas into videos in seconds

  • Skip the production stage

  • Supercharge your video with Impactful visuals

Pros:

  • Available to use in every Canva design

  • Our automated review system safeguards against offensive content, promoting a secure and enjoyable experience for all users

  • Enhance your videos with Canva’s Photo Video Editor

  • Further customize your AI-generated videos with stickers, text, graphics, and more from Canva’s free content library

  • Canva Pro, Teams, Edu, and NFP subscriptions can use this feature up to 50 times per month

  • Turn and image generated by Magic Media into a video by clicking on the “...” icon on an image and selecting “Generate Video”

Cons:

  • Free users have a lifetime cap of 5 uses. Upgrade to Pro to access monthly credits

  • Free user videos are watermarked

  • Not available to students on a Canva for Education subscription. Only available to Teachers and Admins

Best content marketing AI tools

  • Price

    Only custom plans

Acrolinx is the modern solution to content marketing. While your competitors try to align their content manually, Acrolinx takes the guesswork out and uses artificial intelligence to do it for you. Whether you’re in marketing, products, or support, Acrolinx knows how to keep your content consistent across every channel.

Here’s how Acrolinx does it. First, it boasts customizable nurture tools for lead gen, branding, digital content, and more. Second, using Acrolinx’s AI software will automatically strengthen your UX and UI, technical and eLearning content for you, making you more competitive. Thirdly, Acrolinx is the answer to mediocre chatbots. They hook you up with optimized self-service, agent-led, and fully autonomous chat services to provide world-class customer service and support.

Key features:

  • Custom nurture tools for lead gen, brand, digital, and more

  • Strengthens UX and UI, technical, and eLearning content

  • Optimizes self-service, chatbot, and agent-led support content

Pros:

  • Dozens of content types supported

  • Professional-grade optimization

  • Educational resources

Cons:

  • Expensive

  • No free or introductory versions

  • Have to inquire for more info

  • Price

    Free version, Standard plan for $149 per month, Team plan for $399 per month, custom Premium plans

Don’t leave your content strategy to chance. MarketMuse is the AI marketing tool that knows how to plan and execute the right strategy, every time. By analyzing your online presence and inputting tons of data, MarketMuse gives you personalized, objective insights on how to grow in 2024 and beyond.

Here’s what you can expect. One, MarketMuse gives you content analysis for everything, which keeps you up-to-date and competitive. Two, MarketMuse clusters your content together for easier analysis and adjustment. Finally, MarketMuse uses its AI marketing tools to strategically plan your content based on each customer’s journey and preference… all done for you!

Key features:

  • Competitive content analysis

  • Content clusters

  • Content planning

Pros:

  • Powerful content features

  • Easy payment structure

  • Educational resources

Cons:

  • Expensive

  • Steep learning curve

  • Some analysis errors

  • Price

    From $25/month to $299/month

Introducing ContentStudio, a social media management tool that leverages advanced AI to streamline and enhance your digital presence. ContentStudio's algorithms meticulously curate trending and industry-relevant content, saving you valuable time and ensuring your feeds are constantly engaging. It integrates 30+ social media sites, video publishing platforms, blog platforms, automation tools, image enhancement tools, and URL shorteners.

The tool goes beyond conventional scheduling by utilizing AI-driven insights to determine the optimal posting times, maximizing your content's reach and impact. With automated hashtag suggestions, ContentStudio enhances the discoverability of your posts by recommending relevant and trending hashtags. Dive deep into your social media performance with comprehensive analytics, tracking key metrics, and receiving actionable insights to refine your strategy.

Key features: 

  • Integrate RSS feeds with social profiles

  • Implement Content Approval workflow for post previews

  • Blog and Chat AI

Pros:

  • Use Multi-view Calendar for social media strategy

  • Explore trending content across channels

  • Manage social channels effortlessly with Content Studio's mobile apps.

Cons:

  • No free version 

  • No social media listening

  • No option to perform A/B testing of social media posts

Best social media AI tools

  • Price

    14-day free trial (including 500 AI credits). Paid plans start at $30 per month.

SocialPilot, equipped with advanced AI capabilities, has gained popularity with a user base surpassing 12,000 customers. It integrates AI assistance for effortless post creation and seamless scheduling, providing a straightforward solution for refining your social media strategy.

This tool acts as a personal assistant and streamlines your social media with instant post ideas, language translation, and seamless scheduling. You can manage posts across platforms, incorporating brand watermarking for consistency, integrate smoothly with tools like Slack and Google Drive for efficient collaboration, and access detailed analytics for making informed decisions. Additionally, you can directly publish or schedule content for Instagram creator accounts, fostering streamlined collaboration.

Key features:

  • Efficiently manage and schedule posts across multiple social media accounts
  • AI Assistant for instant generation of diverse post ideas and translations into multiple languages
  • Collaborate efficiently with team members and clients through streamlined features

Pros:

  • Comprehensive social media management

  • AI assistance

  • Collaboration and integration

Cons:

  • Limited mobile app functionality

  • No inbuilt video editor

  • Design could be more aesthetic

  • Price

    Free trial, then inquire for more info

The modern consumer craves meaningful connections with the brands they love, and Emplifi.io uses adaptive artificial intelligence tools to make sure your brand is one of them. Don’t do custom nurture and real-time marketing manually anymore – your customer deserves better.

Here’s how they do it. Firstly, Emplifi.io deploys its adaptive artificial intelligence tools to launch content for and manage your social media channels. Second, Emplifi.io makes online commerce easier than ever through optimized and AI-driven commerce clouds. Finally, when your customers need support fast, Emplifi.io’s seamless AI service cloud takes customer care to a new level.

Key features:

  • Social marketing cloud

  • Commerce cloud

  • Service cloud

Pros:

  • Robust AI engine

  • Real-time results and adaptation

  • Educational resources

Cons:

  • No free or intro version

  • Steep learning curve

  • Some analysis errors

  • Price

    Inquire for more info

You don’t have to join eight platforms to win the sale. No matter which platforms your customer uses, target them seamlessly from one workflow. That’s the power of AI marketing. That’s Smartly.io.

Here’s what we mean. First off, Smartly.io isn’t limited to one platform. It automates across all platforms, giving you peace of mind that you’ll be where your customers are. Second, Smartly.io has a host of creative tools to make your campaigns stand out from the crowd, especially these days. Third, and finally, Smartly.io knows you require data to succeed. That’s why Smartly.io’s AI tools do more than spit numbers at you – it provides actionable insights for each platform, providing you with the tools you need to succeed.

Key features:

  • Multi-platform automation

  • Creative tools for stand-out campaigns

  • Actionable insights from all platforms

Pros:

  • Robust AI insights

  • Real-time results and adaptation

  • Case studies and educational resources

Cons:

  • No free or intro version

  • Some analysis errors

  • Occasional compatibility bugs

Best AI website builders

  • Price

    Free version, Pro plan starts at $2.30/month. (Pricing will be updated soon for Dorik AI)

Dorik is the best AI website builder that lets users create user-friendly websites in seconds. You just have to type in a prompt, and your website is ready to go live! 

Here are the reasons why Dorik AI is the best. First, the intuitive drag-and-drop editor makes Dorik the easiest website builder on the market. Second, if you do not like any AI-generated section, you can instantly re-generate it with a single click. You can even regenerate the full layout if needed. Third, Dorik will generate professional-looking websites and populate them with engaging and relevant copy and images.  

Key features:

  • AI-Guidance for Better Designs
  • AI Text Generator
  • AI Image Generator

Pros:

  • White-Label CMS

  • Supports Multiple Languages

  • Built-in SEO Tools and Strong third-party Integrations

Cons:

  • Limited e-commerce functionality

Best analytics AI tools

  • Price

    Inquire for more info

Albert.AI is your AI digital marketing ally. Equipped with robust and cross-channel research and analysis features, Albert.AI solves your top digital advertising challenges. No matter where your customers spend their time, Albert.AI will help you reach them.

Albert.AI knows your customers live on most, if not all, platforms. That’s why they integrated some of the best AI software that uses analytics to create intelligent strategies for each, then shows you how to implement. On top of that, Albert.AI creates personalized campaigns at scale for whatever your customers need. Finally, Albert.AI regularly delivers comprehensive data to help you fine tune your strategies.

Key features:

  • Cross-channel strategy and execution

  • Campaign personalization at scale

  • Comprehensive reports to optimize strategies

Pros:

  • Robust AI reports and analyses

  • Cross-platform compatibility

  • 360 campaign guidance

Cons:

  • Some analysis errors

  • Occasional compatibility bugs

  • No free or intro version

  • Price

    Professional plan for $99 per month, Business plan for $299 per month, Startup plan for $199 per month, Non-For Profit (NFP) plan for $199

Gone are the days of complicated customer journeys. With Ortto, your customer’s journey is made simpler than ever. Combine powerful AI tools with a robust CRM engine, and you’ve got a ticket to targeting your customers and winning the sale.

Here’s how Ortto does it. First and foremost, it is a data-driven platform, which allows you to access dozens of customer touchpoints along their journey. Second, Ortto is a journey builder, giving you access to in-depth customer nurture and fulfillment. Finally, Ortto delivers informative and comprehensive analytics across the board, so you’ll always be equipped to serve your customers.

Key features:

  • Customer data platform

  • Journey builder

  • Comprehensive analytics

Pros:

  • Intuitive design

  • Cross-platform compatibility

  • Robust AI reports and analyses

Cons:

  • Expensive

  • AI accuracy bugs

  • Some compatibility issues

  • Price

    Light plan for $69 per month, Plus plan for $119 per month, Premium plan for $219

Your customers crave a personal touch, but how do you keep up if their interests change all the time? That’s where Personalize comes in. With powerful artificial intelligence to help you track interests and launch curated campaigns, Personalize is one of the best platforms out there.

When you use Personalize, you no longer have to keep track of your customers’ interests – they do that for you with their seamless artificial intelligence software. In addition, Personalize automatically uses AI to automatically generate personalized campaigns for your leads and prospects. And finally, Personalize seamlessly integrates with any CRM, making it the go-to solution for tracking, nurturing, and closing your customers.

Key features:

  • AI interest tracker

  • Personalize campaign generator

  • Seamless CRM integration

Pros:

  • Variety of payment options

  • Cross-platform compatibility

  • Robust AI reports and analyses

Cons:

  • Expensive

  • Occasional AI data error

  • Some compatibility issues

Best chat AI tools

Uniphore is enterprise AI – made human. Using the combined power of Generative, Knowledge, Emotion and multimodal Conversational AI technologies, they have created the most trusted, accurate and – most importantly – human-like co-pilot for the modern enterprise.

Why? Because they know that the best experiences are the ones that feel authentically human. That’s why the Uniphore team infuses their enterprise-class multimodal AI and data platform with the power of emotion.

So, enterprises can operate, sell and communicate more efficiently and operate, sell and communicate more efficiently – they can create the most engaging customer and employee experiences on earth.

Key features:

  • Unified voice, video, text and data platform built for the enterprise
  • Trusted Generative AI, Knowledge AI, Emotion AI and Conversational AI
  • Fully integrative with all major CX, Sales and other enterprise systems
  • Price

    Starter plan for $29 per month, Professional plan for $69 per month, Advanced plan for $119 per month

Personalized brands stand out, and your chatbot should be the same. Introducing Copilot, the customizable client portal built for the modern company or firm. By using artificial intelligence software, Copilot makes your customer experience better than you thought it could be.

Copilot boasts one of the best messaging app tools out there, making customer and colleague communication better than ever. Next, Copilot makes data collection a breeze by using AI software to collect, sort, and present the information in a fraction of the time. Third and lastly, Copilot isn’t limited to one kind of website – it utilizes a cross-platform billing app that makes transferring funds easier than ever.

Key features:

  • Robust messaging app

  • Streamlined data collection

  • Cross-platform billing app

Pros:

  • Cross-platform compatibility

  • Easy payment structure

  • Intuitive interface

Cons:

  • Occasional compatibility/API issues

  • No free or intro version

  • Expensive higher-end tier

  • Price

    Entrepreneur plan for $14.99 per month, Startup plan for $24.99 per month, Small Business plan for $59.99 per month, Growing Business plan for $119.99 per month

Chatfuel is your customer support and sales automation partner for the modern age. Don’t worry about manual follow up or trying to handle hundreds of tickets. Do what inspires you, then automate everything else!

Here’s how Chatfuel adds rocket fuel to your business. First and foremost, Chatfuel uses its proprietary AI marketing software to gather keywords and responses automatically, making doing business a breeze. Second, Chatfuel has dozens of customer service and sales templates at its disposal, so you never have to worry about running out of ideas to nurture and close your customers. Finally, if you want to integrate a chatbot into your CRM, Chatfuel’s got you covered there, too.

Key features:

  • Automated keywords and responses

  • Dozens of sales and customer service templates

  • Seamless integration into internal CRM

Pros:

  • Many tiers to choose from

  • Cross-platform integration

  • Dozens of chatbot templates and prompts

Cons:

  • Expensive at higher tiers

  • Occasional integration issues

  • Occasional chatbot errors

  • Price

    Inquire for more info

Chatting with AI doesn’t have to feel like it. LivePerson created AI chatbots with one goal in mind: make it a conversation. LivePerson combines the world’s largest set of real conversations with constant human optimization. The result? Safe, trustworthy, and responsible AI for all of us!

Here’s what that really means. First off, LivePerson knows you want data, so it provides comprehensive data from every interaction in real-time, helping you make adjustments when needed. Second, LivePerson wants to save you the trouble of integrating a chatbot across channels, so its AI software does that for you! Last but not least, LivePerson gives you a 360-degree, omnichannel view of every single customer in real-time. This means that you’ll spend less time researching and more time creating and converting.

Key features:

  • Comprehensive, real-time analytics

  • Cross-channel conversation automation

  • 360-degree, omnichannel view of every customer

Pros:

  • Real-time analytics across channels

  • Robust integration

  • 360-degree view of all customers

Cons:

  • No free or intro version

  • Some compatibility bugs

  • Occasional AI issues

Summary

As AI marketing tools continue to evolve and grow in popularity, more companies and firms will invest massive money into its integration into the marketplace. It’s exciting to see how prevalent AI will become in our modern marketing ecosystem. However, this also means that it’s crucial for all marketers, agency owners, writers, entrepreneurs, and more to expand their understanding of AI. No matter what came before, AI is here to stay and will change our marketing landscape forever.

Hearing all this may make you feel a little uncertain. We get it! With so many choices and strategies out there, how can you possibly know which is best for you? That’s why it’s so important to take advantage of the endless hours of AI education out there. If you begin to learn what AI can do for you and your business, you’ll be light years ahead of where you were, wondering why you didn’t use AI sooner.

Finding the right AI marketing software may feel like finding a needle in a haystack, but it doesn't have to be. It comes down to just a few steps. 

One, identify your situation and laser-focus on what you need. Two, dig deep into what AI is capable of and how it helps others in similar situations. Finally, identify which AI marketing tools would fill the need you have. By following these steps, finding your go-to AI marketing tool will be a no-brainer. Whether you need a copywriting ally, data analytics tool, or conversational chat tool, your solution is out there waiting for you.

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